12 Users Reached Our Login Screen. 0 Signed Up. Here's What We Found.

We track every step of our funnel. All-time numbers: 66 demo starts 58 demo messages sent 12 reached the login screen 2 opened the sign-up modal 0 signed up That last row is the problem. Not the top of the funnel — the bottom. We had real people, in our product, staring at a login screen. And they left. Here's what we did to figure out why — and what we changed. Step 1: We Added Funnel Tracking to the Auth Flow We couldn't fix what we couldn't measure. So this week we added 5 server-side events to the login page: auth_started — user clicked "Sign in" email_submitted — user typed and submitted an email magic_link_sent — our server sent the link auth_failed — any failure in the flow tg_widget_loaded — the Telegram widget rendered Within 48 hours of shipping this, we could see exactly where users were dropping. Finding: Most users clicked "Sign in" but never submitted an email. The form itself was the barrier. Step 2: We Made Email the Primary Path Originally, our messenger used Telegram