5 Website Mistakes I See in 90% of Small Business Sites

I've audited hundreds of small business websites over the past four years. Plumbers, cafes, accountants, tradespeople, salons. The same problems come up again and again. These aren't obscure technical issues. They're basic things that directly cost businesses customers and money. And most business owners have no idea they exist. I run WebDev Wales, a web development studio in South Wales. Here are the five mistakes I find on almost every small business site I look at. 1. No meta description This is the single most common issue. Roughly 60% of the small business sites I audit have no meta description set at all. The meta description is the summary text that appears under your website's name in Google search results. Without one, Google guesses what to show. It usually grabs a random sentence from your page, and that sentence is almost never the thing that would convince someone to click. Here's what a search result looks like without a meta description: Joe's Plumbing - Home www.joesplu