Dawn’s refill jug got an ergonomic makeover

To boost adoption of its dish soap refill jugs, Dawn redesigned them so they would be less messy, pour faster, and be easier to hold. Call it an ergonomic makeover. The top-selling dish soap brand in the U.S., Dawn, owned by consumer goods giant Procter & Gamble, is known for its use in wildlife cleanup after oil spills, something it reminds consumers of with the duckling on its packaging. And though the company’s refill jugs save money (P&G’s suggested retail price for the 90-ounce jug is $11.88—cheaper than three 24-ounce bottles for more dish soap), they’re also messy. After finding that just 12% of households use refill jugs, P&G put a redesign in motion. The old Dawn refill jug had a standard circular mouth that glugs when it pours out unevenly. One wrong move and that dish soap could end up all over the kitchen counter. [Image: Dawn] Pouring is now a smooth process, thanks to an EZ-Pour spout that P&G says was specifically engineered to be compatible w