Sennheiser's owners want to sell its consumer headphone business

Hearing aid company Sonova has put its Sennheiser consumer audio division on the auction block less than five years after acquiring it, the company announced on Reddit. "Today Sonova announced they intend to divest the business and will focus on Hearing Care," Sonova wrote, adding it intends to find "the right new owner." Sennheiser's consumer audio division mainly manufactures high-end headphones like the HD 400, HD 500, HD 600 and HD 800 series and recently launched the HDB 630, $500 wireless headphones aimed at audiophiles. The company's most (in)famous lineup is the HE series, which includes the $55,000 HE 90 and €89,990 HE 1. Sonova originally purchased Sennheiser with the intent of expanding its demographic to younger customers. At the time, it said "even if [young people] don't have hearing loss, most of them will gradually get hearing loss with age, and devices like Sennheiser's allow us to have earlier consumer access to such people.&qu