Why I Built My Own Site and Stopped Publishing Only on Other Platforms. The POSSE Principle

At some point I started thinking: where does my content actually live? A post in Telegram lives on Telegram’s servers. An article on Habr lives on Habr’s servers. A thread on X lives with Elon. If tomorrow any of these platforms decides to change the rules, ban my account, or simply shuts down — I’ll be left with nothing. That’s when I came across a principle that the IndieWeb community has been promoting for many years. It’s called POSSE. It sounds simple, but it completely changes how you think about publishing content. What is POSSE POSSE stands for Publish (on your) Own Site, Syndicate Elsewhere. In plain terms: publish on your own site first, then spread it to other platforms. The idea is straightforward: You write a post and publish it on your own website — this becomes the canonical version. Then you distribute copies or links to third-party platforms — Habr, Telegram, X, Medium, whatever. Every copy links back to the original on your domain. That’s it. That’s the whole principl